Monday 21 September 2009

Green Festivals

As we are now enjoying the very best the UK summer has to offer, it can only mean that the festival season is well and truly underway. Recent festivals have included the Isle of Wight Festival as well as the ever popular Glastonbury Festival. For the first time in years neither of these festivals has managed to sell out all their tickets, however the relatively new (by comparison) Lattitude festival has proved to be more popular that ever. For the first time in it’s history this festival has truly adopted an ethical green mantra, marking a unique change of direction for UK festivals. Although this festival is only in its third year the organizes believe that conducting the festival catering and supplies in a green and ethical manner makes the festival highly appealing to the more ethical minded punter, and aligns with favorably with popular societal environmental trends.

Although the festival serves to highlight the need to place more emphasis on environmental concerns, it proves to be a highly varied and diverse festival, appealing to very broad demographic. Activities include poetry, comedy, music, as well as all sorts of variety acts to keep the revelers entertained. In my opinion this festival succeeds in bridging the divide between the hardcore environmentalist and the casual festival fan that just enjoys live music and great ale. The difference between these 2 parties could not be more pronounced. Whereas the environmentalist may be single minded in his approach to saving the world single handedly, the "average Joe" on the street often gives barely a passing thought to these concerns. The organizers basically seek to promote more of a middle-ground between the two groups, educating and enlightening the general populous to some of the unseen plights for which they are directly responsible. Promoting this ethical responsibility and encouraging more "green living" can only be seen as a step forward to cutting the waste and pollution problem that appears to be growing at an exponential rate.

The organizers attempted to tackle the waste problem in a number of different ways. For starters all revelers who opted to camp on-site were given a "Campers Waste Kit", which helped participants to separate their waste and waste materials. This tackles a huge problem of festivals, namely the contamination of waste materials. The contamination means that it is extremely difficult if not impossible to recycle or successfully compost the waste materials produced during the course of the event. By giving participants the facility to sort their own paper cups, plastic tumblers and catering supplies it means that there is a far greater chance of the organizers being able to collect properly sorted and reusable materials at the end of the event.

The Paper Cups used at events of this nature are a massive problem. This is partly due to the volume of cups used, and partly due to the way in which they are disposed of. By omitting recycling facilities from the sites festival goers have no way to dispose of their waste, so it either ends up contaminated with food waste or simple thrown on the ground. It is perfectly possibly to successfully recycle the paper cup, in fact if used correctly and with a bit of environmental responsibility it can be surprisingly green for a disposable one-use product. Once recycled it is not normally suitable for further use as a food product, as these normally requires virgin paper as a base product for hygiene reasons, however it can find its way into a range of other catering supplies. The life cycle of the humble paper cup can be almost infinite! The one exception to this rule is if the waste is recycled in such a way so as to remove any contaminants from the material, cleansing the raw product of any impurities. Although this is far more expensive to achieve, it does mean that the waste can then be approved for use with food related catering supplies under certain circumstances.

Another focus of the festival was the incentive to re-use the plastic glasses and disposable pint glasses provided by the organizers. Visitors were made to pay a small fee for their plastic glass at the start of the event, and encouraged to hold onto them and reuse the item for the whole event. The incentive in this case came in the form of a small rebate on the original price of the plastic glass. Visitors were actually seem leaving with the plastic tumblers from the event, having not disposed of the item at all. This greatly reduced the amount of waste produced at the festival and it was done in the simplest of ways. By adding perceived value to the Plastic Pint Glass visitors were discouraged from simply throwing it away, appealing to their financial minded side which naturally resists the temptation to dispose of something they have paid for.

Market traders and Burger van operators were also given similar incentives with their catering equipment and catering supplies. They were rewarded for the amount of material they successfully managed to recycle directly from their stall straight into their sorted waste. This includes plastic containers, food containers and other catering supplies associated with fast food. Again the incentives were only small; however the effect this had on people's attitude to waste was substantial.

The organizers also sought to elect "green representatives" at the event who were there to advise visitors on the best place to dispose of their waste, and to point them towards the recycling facilities on site. By promoting this style of green responsibility the direction of the festival pointed well and truly towards the renewable and reusable energy sources of the future.

The efforts also spread to the online arm of the marketing for the festival, with ticket holders encouraged to share their thoughts and ideas on the recycling, particularly on the reusable nature of the disposable pint glasses and plastic tumblers. This was simple another way of promoting increased concern for the environment in an accessible way that everyone can relate to.

Of course it would be hypocritical if the event staff themselves were drinking from disposable tumblers and pint glasses behind the scenes and simply throwing them away, so this same recycling belief has also been adopted by the very people who sought to implement it. Reusable Pint Glasses and Polycarbonate Pint Glasses were used extensively by the organizers to keep waste to an absolute minimum, even to the extent of having plastic champagne glasses at the board meetings!

It all goes to show that thinking green does not necessarily have to mean chaining yourself to a tree in the middle of winter. Attitudes such as the ones discussed here can be seen as a sure sign that times are changing and dealing with your waste paper and plastic Catering Supplies in an ethical and green manner does not have to mean canceling the festival or leaving visitors out of pocket come the end of the event.

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