Pint Glasses of the Future

A safer British pint glass is being developed by an agency called Design Bridge in an effort to crack the big problem of glasses being used in violent assaults. On behalf of the Design and Technology Alliance Against Crime, the Design Council has tasked a team of specialist designers to create an alternative pint glass to reduce the number of injuries from the 87,000 violent incidents involving glassings each year, which costs an estimated 100 Million Pounds in NHS, police and court costs year on year.

The appointed designers, Design Bridge, will produce a number of safer drinking vessels prototypes, which will be launched in December this year. The object is to not only to make a safer pint tumbler, but to ensure they are attractive to industry, manufacturers and consumers. Working with producers and the licensed trade, Design Bridge will seek to develop more than one solution, which could be taken up by licensees.

The project is part of the "Design Out Crime" initiative from the Home Office's Design and Technology Alliance Against Crime and the Design Council. The design council are a group of experts from the world of industry, design and law enforcement whose mandate is to bring about innovation and encourage others to "think crime" at the first stages of product development.

Design Out Crime help to develop solutions to a wide range of crime-related issues, particularly those which affect young people by developing design-led ideas to minimise the harm from alcohol related crime (fights in clubs and pubs), in Schools (reducing bullying, fighting and petty theft), with new products utilising innovations in technology which help make consumer electronics more crime-proof and in business by minimising retail theft.

Jeremy Myerson, Helen Hamlyn Professor of Design, Royal College of the Arts and Alliance member said: "Alcohol related crime takes up valuable police and NHS resources and causes unnecessary misery to thousands of people. The outcomes of the Design Out Crime project have the potential to not only reduce alcohol related violence in the UK but to also help make our communities safer places".

Nick Verebelyi of the Design Bridge said: "Our challenge is to build upon research the Design Council have established to develop creative solutions that increase safety by reducing the opportunity for the vessel to be used as a weapon, whilst taking account of operational challenges, and providing opportunities for enhanced consumer appeal and brand image".

Home office Minister Alan Campbell said: "Innovative design has played an important role in driving down overall crime by a third since 1997 tackling a range of crimes including theft, fraud and burglary with innovative and practical solutions to real problems. This project will see those same skills applied to the dangerous and costly issue of alcohol-related crime and I am confident that it will lead to similar successes"(1).

Prior to the next generation pint glass brief was created, Innovation RCA conducted research to develop insights into the "glassing" problem and to identify solutions in designing safer drinking vessels. The research was used as material in workshops attended by some of the United Kingdoms best product designers, material scientists, branding experts and industry marketers. These specialists met with major breweries, PR agencies, pub chain operators and trade organisations to understand any concerns.

There were also interviews with police, surgeons and victims of alcohol related violence, while bar staff and customers were recorded talking about their observations of drinking from real pint glasses versus plastic glass.

The insights gained into alcohol related violence were complemented by testing of standard pint glasses and plastic pint tumblers by the Materials and Design Exchange (MADE).

The results were used to create the "Next Generation Pint Glass" brief to the design and technology experts, providing them with the essential background knowledge to develop real innovative solutions to reduce alcohol related violence in the United Kingdom.

References:
1. Turney, Ewan. Search on for safer pub pint glass (2009).